Advertisements and inserts in the following titles:
The Independent (6 half page adverts)
Times Education Supplement
Times Higher Education Supplement
The Guardian
Education Today
Languages Today - The magazine for the Association for Language Learners  
The Chartered Institute of Linguist Newsletter
Voices (IATEFL)
Institute of Translation & Interpreting Bulletin
Time Out

Online / Email Campaign
Extensive online activity with interactive show website
Google friendly website design for improved natural listings 
Reciprocal weblinks with key industry websites and event listings
Dedicated email campaign 

Other ticket distribution:

• tickets mailed to named Heads of Modern Languages of schools throughout the UK including language schools, colleges, universities, adult education establishments and other places of language training
• tickets mailed to previous year's visitors (07 & 06) including pre-registered non-attendees
• tickets mailed to primary Head Teachers and 27,000 to secondary school MFL teachers
• posters sent to language schools, colleges etc. plus exhibitors, language bookshops and centres
• tickets requested by exhibitors for mailings to their own databases
• tickets distributed outside main tube stations in London
• tickets distributed in other London premises such as libraries, bookshops, theatres and more
• tickets distributed via sponsors and supporters