The 2010 marketing campaign has a value of approximately £120,000. This is based around the distribution of 500,000 show leaflets through personalised direct mail and inserts into relevant publications. For 2010 we will further augment ticket distribution and increase online marketing activity to build on the success in 2009 as we target 10,000 visitors.

Advertisements and inserts in the following titles:
The Independent
Times Education Supplement
Times Higher Education Supplement
The Guardian
Education Today
Languages Today - The magazine for the Association for Language Learners  
The Chartered Institute of Linguist Newsletter
Voices (IATEFL)
Institute of Translation & Interpreting Bulletin
Time Out

Online / Email Campaign
Extensive online activity with interactive show website
Google friendly website design for improved natural listings 
Reciprocal weblinks with key industry websites and event listings
Dedicated email campaign

Other ticket distribution:

• tickets mailed to named Heads of Modern Languages of schools throughout the UK including language schools, colleges, universities, adult education establishments and other places of language training
• tickets mailed to previous year's visitors including pre-registered non-attendees
• tickets mailed to primary Head Teachers and to secondary school MFL teachers
• posters sent to language schools, colleges etc. plus exhibitors, language bookshops and centres
• tickets requested by exhibitors for mailings to their own databases
• tickets distributed in other London premises such as libraries, bookshops, theatres and more
• tickets distributed via sponsors and supporters